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Q&A with Bernadette Saliba

Updated: Jul 20, 2023

Exclusive Trusted Magazine Q&A with Bernadette Saliba , Founder @e-mood


How could you describe your career path in few words?


A simple career kickoff eighteen years ago, by exploring the international business experience and different mindsets. It all started in Dubai, coming to Beirut in 2018 and exploring the north African mindset in between, throughout an amazing 5 years in Tunisia. Every single information grabbed made a difference, and I thought I have learned it all, until I started my business in Lebanon alongside being a mother. Perseverance and commitment were the balance key between being a mom and managing 2 companies. Managing e-commerce businesses against all odds was a real toughness, nevertheless I can now simply say that I am the only winner in this battle.

What was your most challenging experience and it has changed your mindset?


Growing the business in the most difficult times. Living in Lebanon and managing a company throughout the economical crisis, Beirut blast and the pandemic made me see the opportunity to adapt the change in order to cater for the regional market. Another way to grow your business during difficult times is to focus on innovation. This could involve developing new products or services that meet the needs of your customers in new ways, or finding new ways to market your existing offerings. It's important to be creative and think outside the box when it comes to growing your business in challenging times.

Finally, building strong relationships with your customers and employees is crucial . This can help to build trust and loyalty, which is essential for the long-term success of your business. By focusing on these key areas, you can navigate difficult times and emerge stronger and more resilient than ever before. Based on your experiences, what skills should an entrepreneur develop in 2023?

It is true that as an entrepreneur, you need to learn to face your fears and push your limits. Entrepreneurship is a challenging journey that requires resilience, perseverance, and a willingness to step out of your comfort zone. To succeed as an entrepreneur, you must be willing to take risks and embrace uncertainty. However, it's important to note that pushing your limits and facing your fears does not mean being reckless or taking unnecessary risks. It's important to weigh the pros and cons of every decision you make and to be strategic in your approach.

Moreover, finding opportunities requires a mindset of curiosity and open-mindedness. You must be able to see beyond the present and envision a future that others may not yet see. This requires creativity, innovation, and a willingness to challenge conventional thinking. Based on your recent experiences, if you had one piece of advice for an entrepreneur's success in the context of 2023, what would it be?


Change is an inevitable part of life, and it can be challenging to adapt to new circumstances. However, resistance to change can make it even more difficult to cope with these changes. Embracing change and being adaptable is crucial in today's fast-paced world, where things are constantly evolving.

Have your "sneakers on for the sprint". This is a useful for being adaptable and flexible in the face of change. In summary, while change can be daunting, embracing it and being adaptable can help us to stay ahead of the curve and succeed in a fast-paced world.

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