UIB and Ooredoo Tunisia join forces to offer a new digital experience

By Trusted Magazine editorial team.


In the continuity of its digitisation process oriented notably towards the improvement of the customer journey, and within the framework of its policy of monitoring the evolution of its customers' behaviour, the UIB has just made a new step forward by offering an innovative digital experience, in partnership with the leading telephone operator on the Tunisian market, Ooredoo Tunisia. The two players have thus joined forces to offer their individual customers the opportunity to buy smartphones online on credit and without advance payment. UIB customers will now be able to acquire a smartphone, worth between 300 and 2,000 dinars, and pay for it over several months with monthly repayments of up to 24 months. An unprecedented fact: the operation is almost feasible remotely. Indeed, after selecting the smartphone of his/her choice, the customer can request a quote on the e-shop of the operator Ooredoo Tunisia, which must be downloaded and deposited in one of the UIB agencies, while taking his credit application file with him. And with the aim of making this experience optimal, this project offers a 100% digital shopping experience, with a UIB credit simulator integrated into the offer page of the telecom operator providing information on the repayment capacity. Also, the customer will be able to stay connected to his account even without DATA and mix his package according to his choices between calls, Internet and SMS.

Thanks to this new association, UIB and Ooredoo Tunisia confirm their desire to move forward, to continue their momentum by making the customer experience their priority and to push their digital transformation to offer new services.

For UIB, this action represents a further step in its digital transformation strategy to improve the customer experience. According to the bank's top management, this digital transformation is based on the priority of ensuring that the customer's experience with the bank meets their expectations in terms of immediacy, autonomy, mobility and security. In this respect, let us recall the statement made by the Chairman of the Board of Directors of UIB, Kamel Néji, at the launch ceremony of InnoLAB By UIB in 2017: "Our digital strategic plan 2018-2025 - in line with the new expectations of the market, customers, various stakeholders and employees - will focus on reinventing our banking services, re-engineering and cross-functional, participative and agile governance as well as high- performance and high-quality infrastructures". The challenge is therefore considerable to enable UIB to confirm its role as a catalyst for innovation at the service of its customers and the economy.

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